The main reason banners fail is broken links – check relatively frequently that the banner would take a customer who clicks it where you and they want to go, particularly if you change the banner often. Ensure it takes them to a specific product, if that is what you are advertising. There is nothing worse than seeing a product you want to take a closer look at, clicking the link then spending time hunting it down on an unfamiliar website – and no guarantee that customers will bother to do so.


Web Banner Design - Tricks of the Trade
Once you have a web banner – take a look at how to make it work effectively for you - Rapid Banners 


